Maqbuul
Turning a new installment service into customer action
A content-led campaign built around a clear acquisition objective for Maqbuul’s new installment-purchase service, locally referred to as Hafte.
The challenge
Maqbuul needed to introduce a new installment-purchase service clearly enough for eligible customers to understand it and feel confident taking the next step. The initial campaign objective was to acquire 50 customers.
The objective
Generate awareness, explain the offer, address customer hesitation and support customer acquisition without making unsupported claims about terms, eligibility or financial outcomes.
Our approach
The campaign connected marketing communication to a measurable customer action. The service had to be understandable, its practical value had to be clear, and the content needed to encourage enquiries and uptake while progress was reviewed against the acquisition objective.
Creative direction
Clear, locally relevant content was used to explain the service and encourage action. The published work uses only actual Maqbuul campaign material available in the repository.
The build
How the work came to life
- Discovery and offer understanding
- Campaign planning
- Content production
- Digital distribution
- Customer enquiry support
- Performance review
Delivered
Campaign results
What changed
50
Initial customer objective
Campaign objective.
~200
Customer uptake in the first month
Source: client-supplied campaign information.
~3M
Campaign views
Source: client-supplied campaign information.
The takeaway
What this shows
Marketing becomes more commercially useful when content is connected to a specific business objective and a measurable customer action.
Selected assets
Tips & Tricks ReelReel
Other projects
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