Industries
Different industries. One principle: understand the business first.
We adapt strategy, storytelling, and production to the customers, challenges, and commercial objectives of each industry.
Sectors
Different sectors. The same focus: how buyers decide.
Move across a sector to see the kind of world we are planning for, then explore the work behind it.
- Automotive & MobilityVehicle brands, dealerships, commercial fleets and after-sales businesses.
- Retail & E-commerceRetailers, showrooms, online sellers and consumer brands.
- Construction & Real EstateContractors, developers, property companies and project owners.
- HealthcareHealthcare providers and services that need clear, professional public communication.
- Travel & AviationTravel businesses, aviation-related services and destination-led campaigns.
- HospitalityRestaurants, cafés, venues, hotels and experience-led businesses.
Beyond these sectors
Built to understand the next brief
SUMAD also works across telecommunications, financial services, industrial products, education, institutions and other sectors. Every engagement begins by understanding the business, its buyer and the opportunity ahead.
Is your sector on this list?
If it is not, tell us anyway. The question we care about is whether we understand your buyer well enough to be useful.