Galaxy Design Zone
Graduation season sales campaign
A seasonal retail campaign built around graduation season, designed to direct attention toward a WhatsApp conversation during a short buying window.
The challenge
Graduation demand arrives in a short window, with many retailers competing for the same attention at once.
The objective
Create a recognisable campaign and give interested customers a clear next step while buying intent was still active.
Our approach
A single visual system held the campaign together across assets, while the enquiry path ended in WhatsApp, where customers can continue the conversation.
The build
How the work came to life
- Seasonal campaign concept
- Graduation-focused creative
- Short-form social content
- Offer communication
- WhatsApp enquiry path
Delivered
Selected assets
Suit CommercialSocial
Perfume ExplainerReel
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